Marmon Link Brand Kit - PRODUCTION www.marmonlink.com 25.10.13
Marmon Link Brand Kit
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Logo Usage
We aim to create a consistent identity that communicates professionalism and approachability across all platforms.

Full Color
Primary Lockup

Inverted Black & White
Primary Lockup

Full Color
Stacked Lockup

Inverted Black & White
Stacked Lockup
Anatomy Of A Logo
The Marmon Link logo is made up of two components: the Link icon, the name lockup, and (optionally) the Berkshire Hathaway tagline. All should be used together unless otherwise noted in this manual.

Symbol/Mark

Wordmark
Color Usage
Color plays a fundamental role in the identity of the Marmon Link brand. The color palette best represents our identity and contributes to a consistent and balanced brand appearance across all communication channels. Always check that the following specifications are used correctly.

GRAY
Pantone: PMS 2138
CMYK: 70/46/31/12
RGB: 100/118/146
HEX: 647692
CMYK: 70/46/31/12
RGB: 100/118/146
HEX: 647692

BLUE
Pantone: PMS 7705
CMYK: 100/13/5/41
RGB: 0/112/150
HEX: 007096
CMYK: 100/13/5/41
RGB: 0/112/150
HEX: 007096

RED
Pantone: PMS 1787
CMYK: 0/82/253/70
RGB: 244/54/76
HEX: f4364c
CMYK: 0/82/253/70
RGB: 244/54/76
HEX: f4364c

GREEN
Pantone: PMS 7744
CMYK: 18/0/98/10
RGB: 186/188/22
HEX: babc16
CMYK: 18/0/98/10
RGB: 186/188/22
HEX: babc16
Font Usage
The Gotham typeface reflects a confident yet approachable vehicle for the Marmon Link brand message. It is a highly legible and versatile family of weights and styles.
Print: Gotham
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Web: Monterserrat
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

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